Merit Travel Group is a privately held, owner-managed company established in 1991 by its current shareholders, Michael Merrithew and Louise de Grandpré. Since 1991, Merit has grown to become the largest independent specialty travel company in Canada. More than 500 Merit travel professionals located at more than 50 offices across the country provide advice and services to more than 350,000 travellers every year.
Merit business units are as follows:
With a national team of some of the most experienced Corporate Travel Consultants in the industry and offices in Toronto, Newmarket, St. Catharine's, Victoria and Montreal, MeritBiz simplifies the daunting world of business travel for some of Canada's leading corporations and organizations by designing and delivering customized business travel management solutions. With MeritBiz, "Travel like you mean Business®".
Merit Loyalty Group® -
From call-centre offices in Mississauga, Victoria and Montreal, Merit Loyalty Group operates loyalty consulting and reward program fulfillment for major clients including CIBC Visa and MasterCard. Merit Loyalty Group fulfills redemption programs for travel, merchandise, gift cards and lifestyle experiences.
Merit Leisure Group
- With a team of more than 250 dedicated and experienced leisure/vacation Travel Consultants located at more than 50 local market retail offices, Merit Leisure Group provides meaningful travel experiences to individuals, families, groups and commercial accounts. This business unit also creates and delivers custom crafted affinity travel programs to a growing network of national and provincial associations across Canada.
Merit Leisure Group is comprised of a number of leading retail brands including Merit Vacations, Travel CUTS, Voyages Campus and The Adventure Travel Company. MLG has developed a comprehensive portfolio of uniquely-branded specialty travel products including Explore Your Way, Merit Ski Vacations, Merit Longstays and others. Together with hosted group departures (Merit Group Travel division) and customized niche travel programs, as well as representing some of the best hotels, resorts, cruise lines, tour operators, car rental and related travel and experience companies worldwide, MLG serves a broad cross-section of customer groups across Canada.
Travel CUTS - Serving Canadians for over 40 years. With 25 branches on or near Canada's largest universities, exclusive travel products like the International Student Identity Card, SWAP Working Holidays and Volunteer Abroad, Travel CUTS is uniquely equipped to achieve its mission to change lives and fulfill dreams through meaningful travel.
The Adventure Travel Company - Delivering authentic travel experiences to the world's top adventure destinations. Our Adventure Specialists have trekked, dived, cycled, worked, and volunteered all over the planet. As the largest adventure travel retailer in Canada, we offer the widest selection of packaged and customized trips, from the most suppliers, to the most destinations. We combine our passion, expertise, and selection to create the perfect adventure for our clients.
Merit Golf Vacations
- With over one hundred and fifty years of combined experience and a handpicked collection of superior golf destinations and world class golf resorts, our resident experts are ready to customize your next golf experience and enhance your passion for the game. Our dedicated team has developed relationships with the top golf resorts and destinations across North America and Western Europe and is widely recognized as Canada's leading provider of group and individual golf vacations as well as expert operators of Pro Am events, corporate incentives and customized group golf vacations.
Merit Ski Vacations - Skiers are in a class by themselves. They like the outdoors, fun and adventure! Our staff make skiing and Alpine Life a part of their own life so you may rest assured that the team members you speak to know how to address your skiing needs. The Merit Ski Vacations division remains the kingpin of the Canadian ski vacation industry marketing 3 very well-known and reputable brands. Merit Ski Vacations represents 39 leading resorts around the globe including a terrific variety of over 190 competitively priced hotels. "Ski saver" packages, for couples, families, groups, meetings and incentives are all on our impressive lineup.
- Exclusive Tours specializes in unique, best in class, small ship cruising. We have the expertise and knowledge to provide our guests with the best selection, quality and value for their vacation. Our goal is to ensure the optimal cruise experience for our passengers from our select small ship cruise partners. Among our product selections we feature the very best in river cruising, luxury hotel barge cruises, expedition cruises to the far corners of our world, yachting and sailing experiences and special cultural and learning cruises that feature guest lecturers. We offer more cruise itineraries, more departures and more ships than any other company. We are the experts in small ship cruising!
Merit Vacations is a proud member of the Adventure Travel Trade Association (ATTA), a global membership organization and home to a thriving community of more than 700 responsible, profitable businesses, destinations and media. This collective transforms customers and businesses alike into advocates for sustainability and justice worldwide. Our members leaders include tour operators, destination marketing organizations, tourism boards, specialty travel agents, guides, accommodations, media and service providers.
The ATTA is driven to help adventure tourism businesses and destinations worldwide succeed. They exist to bring our members opportunities that drive new customers, lower costs and increase returns on investment. Together we work to implement industry standards, face and address thorny issues, tackle initiatives that get adventure travel in front of the mainstream culture, and work to get others who should be investing in this industry educated about who the adventure traveler is, and the responsibilities we share to protect the people and places we visit. This is in order to ensure the sustainable development of the adventure tourism industry, with sights set on people, planet and profit.